That’s pretty good advice for any industry, and it applies just the same to veterinarians. You want your front desk and reception staff to welcome clients in a professional and friendly manner, so why aren’t the same principles applied to your clinic’s online presence? Many potential new clients are finding your veterinary hospital online, are you making a good first impression?
One thing you can do is make sure you have quality cover photos and profile pictures for all your social media pages, one of the most common ways for a new client to find a hospital. If your hospital’s social media pages appear unprofessional, what are potential clients to think about your services?
A cover photo or profile picture can be so much more than just a first impression too. Use that internet “real estate” to inform clients about essential information: where you are located, how to contact you, etc. You can even use this space to promote specials or anything else relevant to your clients and their pets!
Here are a few good examples of social media graphics done correctly for veterinarians. If you want to know how DVM Multimedia can help your clinic dominate the realm of social media, contact us at 1-800-605-6987 or email info@DVMmultimedia.com.